Portfolio

Person posing with arms raised, wearing colorful shirt and brown pants, in a studio setting with text overlay "Create Your Way."

From Tools to Icon: Repositioning Andis as a Culturally Relevant Integrated Lifestyle Brand

Polaris logo with underwater bubbles background.

Storytelling Meets Demand Generation: How Polaris Launched Its Most Advanced Product

Bucket of KFC fried chicken and fries.

Digitally Reinventing the Bucket: Making KFC’s Omnichannel Experience Brand-First, Seamless and Craveable

Person with dreadlocks resting on a red, white, and blue basketball, wearing a white jacket with black and red stripes, against a clear blue sky.

Wilson: Helping a century-old sports brand find its place in culture and step into an all-new category.

Person paddleboarding on calm lake with paddle, surrounded by trees and houses during a cloudy day.

From Growth to Dominance: Overhauling ISLE’s Market Position to Drive Acquisition Readiness.

A family of four enjoying a cozy living room with two sofas and a coffee table. The room features a fireplace with candles, decorative shelves with plants and art, and a warm, inviting atmosphere. The children are playing with toys while the adults are laughing and interacting.

Line Extension: At Home Private Label