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      <image:title>Lenya McGrath Portfolio - B2B Upmarket Content Marketing</image:title>
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      <image:title>Lenya McGrath Portfolio - B2B Upmarket Content Marketing</image:title>
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      <image:title>Lenya McGrath Portfolio - B2B Upmarket Content Marketing</image:title>
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    <lastmod>2025-02-18</lastmod>
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      <image:title>Lenya McGrath Portfolio - Ella Bache Brand Activation 2</image:title>
      <image:caption>"Activation Flow" diagram showing four steps: Attract (drive awareness), Engage (connect via experience), Convert (push to retail), Amplify (gain media reach).</image:caption>
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      <image:title>Lenya McGrath Portfolio - Ella Bache Brand Activation 2</image:title>
      <image:caption>Marketing strategy slide outlining goals and KPIs for a brand activation aimed at boosting Ella Baché's connection with a younger audience. Includes objectives like visibility, product trial, impact extension, and metrics such as traffic, conversion, and media impact.</image:caption>
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      <image:title>Lenya McGrath Portfolio - Ella Bache Brand Activation 2</image:title>
      <image:caption>An image titled "Brand Activation: Meet Ella" features a sculpture of a woman made from thousands of peaches. The text highlights that the sculpture, named "Peach Woman," is 5 meters tall, weighs 2 tons, and uses 24,000 real peaches. It promotes Ella Baché's sensory-driven branding with the phrase "Skin Good Enough to Eat."</image:caption>
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      <image:title>Lenya McGrath Portfolio - Ella Bache Brand Activation 2</image:title>
      <image:caption>Skin care products including botanical oil, cleansing oil, body cream, and balancing lotion from Ella Baché with descriptive text on a peach background.</image:caption>
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      <image:title>Lenya McGrath Portfolio - Ella Bache Brand Activation 2</image:title>
      <image:caption>"Brand Platform" presentation slide for Ella Baché skincare, featuring brand promise "Skin Good Enough to Eat," brand tone emphasizing sensory, premium, and natural qualities, and two creative advertisements with humans integrated into playful imagery related to skincare.</image:caption>
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      <image:title>Lenya McGrath Portfolio - Ella Bache Brand Activation 2</image:title>
      <image:caption>An infographic titled 'GTM Tactics' showing four sections: Attract, Engage, Convert, and Amplify. Each section lists marketing strategies such as social media support, EDM campaigns, product sampling, lead capture, and media outreach to drive awareness, experience, engagement, and digital reach. Includes tactics like promotional videos, homepage ads, aesthetician consultations, influencer partnerships, and branded hashtag campaigns.</image:caption>
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      <image:title>Lenya McGrath Portfolio - Ella Bache Brand Activation 2</image:title>
      <image:caption>A marketing strategy diagram titled 'Channel Mix' for Ella Baché. It includes a circular diagram with segments labeled as Sampling, PR, In Store POS, Internal Comms, Email Marketing, Web: Microsite + Main Site Takeover, Influencer Partnerships, and Paid / Owned Social Media on a beige background with descriptive text about maximizing brand activation impact.</image:caption>
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      <image:title>Lenya McGrath Portfolio - Ella Bache Brand Activation 2</image:title>
      <image:caption>A project timeline with high-level milestones for four months. Month 1 involves "Buy In &amp; Approvals" and "Sculpture Production." Month 2 continues "Sculpture Production" and starts "Asset Creation." Month 3 includes "Pre Engage" and "Activation." Month 4 focuses on "Amplification."</image:caption>
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      <image:title>Lenya McGrath Portfolio - Ella Bache Brand Activation 2</image:title>
      <image:caption>Presentation slide titled 'Location &amp; Logistics' featuring images of Sydney Harbour with the Opera House, a city park with buildings, a detailed map, and a pricing table for various venue and event-related services.</image:caption>
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    <lastmod>2025-04-18</lastmod>
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